Yesterday, The Home Depot hosted its first in-person retail media marketing summit, InFronts, where it introduced its revamped retail media network, Orange Apron Media. In...
Why Home Depot is hosting its first upfront-style retail media pitch to advertisers
When The Home Depot first started building out its retail media network six years ago, using the name “Retail Media+” made sense as it helped...
The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars
Despite the continued growth of retail media networks this year — even gas station chain Wawa recently unveiled a new retail media offering, Goose Media...
