The Home Depot hosted its second InFronts event for brand advertisers on Orange Apron Media, unveiling several new features.
Putting The Brand Back In Retail Media
Home Depot’s Orange Apron Media is trying hard to chart a different course in the ever-growing universe of retail media networks. “We’re not chasing eyeballs,”...
Home Depot Is Hosting a Second Annual Event to Pitch Its Advertising Arm
Orange Apron Media, Home Depot’s retail media network, is hosting its second annual “Infronts” event this week.
Why Home Depot is turning to DIY as its retail media network scales up
Home Depot continues to expand the capabilities of its retail media network as the channel surges amid investment from competitors in the retail vertical and...
Home Depot Launches Self-Service Ads Platform, Orange Access
The Home Depot’s ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot’s...
Home Depot’s revamped retail media network simplifies campaigns, expands audience, VP says
Yesterday, The Home Depot hosted its first in-person retail media marketing summit, InFronts, where it introduced its revamped retail media network, Orange Apron Media. In...
Why Home Depot is hosting its first upfront-style retail media pitch to advertisers
When The Home Depot first started building out its retail media network six years ago, using the name “Retail Media+” made sense as it helped...
