By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics Retail media is evolving quicker than ever—and advertiser’s expectations for a seamless experience along with it. To empower advertising...
Home Depot's Orange Apron Media Targets High-Intent Shoppers and Pros
Orange Apron Media is enhancing its network with industry-first integrations for Reddit and Pinterest to capture high-intent DIY and Pro Shoppers.
Home Depot's Orange Apron Media Unveils Partnerships, Product Innovations
Orange Apron Media is scaling its ecosystem through expanded partnerships, product innovations and a new certification program.
Further Fueling Advertiser Success: Introducing Orange Apron Media Academy
By Kailey Emery, Director, Ad Sales Marketing The path to mastering program and platform skills is arriving soon with the debut of the Orange...
Orange Apron Media Announces Industry-First Self-Service Reddit Integration via Orange Access
By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics Retail media is evolving quicker than ever—and advertiser’s expectations for a seamless experience along with it. To empower advertising...
Orange Apron Media Enhances Measurement Ecosystem to Prove Total Business Impact
By Ross Love, Director of Measurement Orange Apron Media is building a measurement ecosystem designed to do something advertisers have long asked for: connect media...
Turning Intent Into Impact: Inside Orange Apron Media’s Latest Onsite Ad Enhancements
By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics Orange Apron Media is launching a new suite of enhanced onsite advertising solutions that deliver greater...
Orange Apron Media Expands Pinterest Partnership to Non-Endemic Advertisers
By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics Orange Apron Media (OAM) is expanding how advertisers connect with The Home Depot’s high-intent customers through...
Winning the Holidays: What 2025 Shopper Trends Mean for Your 2026
Holiday shopping trends in 2025 are shifting quickly, highlighting the strategic moves brands must make to win in the year ahead.
Completing the Customer Journey: The Power of In-Store Retail Media
The future of retail media is not choosing between digital or in-store, but in strategically integrating both.
ROAS? Nah. The Home Depot's All About ROMO
Melanie Babcock, VP of Orange Apron Media, joined AdExchanger Talks podcast to talk ROMO, retail media optimization, and more.
2025 Changing the Game Awards
Melanie Babcock, VP of Orange Apron Media, has been named an honoree for the She Runs It: Changing the Game Awards.
Beyond The Aisle: How The Home Depot is Unlocking New Value Through Retail Data Activation
Through our new partnership with Yahoo DSP, brands can now reach The Home Depot’s valuable shopper audience across the open web, even if their products...
