In a rapidly evolving retail media landscape, Home Depot is taking a distinctly different approach. While many retailers scramble to launch advertising networks focused primarily...
What network, agency, and ad tech retail media experts expect in 2025
Retail media networks (RMNs) are expanding beyond retailers’ websites and apps, pushing into connected TV (CTV) and in-store displays. As the industry matures, experts predict...
Why Home Depot is turning to DIY as its retail media network scales up
Home Depot continues to expand the capabilities of its retail media network as the channel surges amid investment from competitors in the retail vertical and...
Home Depot Launches Self-Service Ads Platform, Orange Access
The Home Depot’s ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot’s...
Incrementality, ROAS, and third-party cookies: How Home Depot overcomes its retail media measurement challenges
Incrementality has always been the holy grail of retail media, said Zach Darkow, senior director, marketing activation and measurement at The Home Depot. But as...
‘We Have Audiences Grouped by Projects, Which No One Else Has’: Home Depot’s Melanie Babcock
Many retailers have set up media networks to sell digital advertising space to brands that want to reach consumers as they shop online. As retailers...
Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
Four months into Google’s Chrome cookie conundrum, the loss of third-party cookies continues to push marketers to pursue alternative channels, like retail media. At least...
Home Depot’s revamped retail media network simplifies campaigns, expands audience, VP says
Yesterday, The Home Depot hosted its first in-person retail media marketing summit, InFronts, where it introduced its revamped retail media network, Orange Apron Media. In...
Why Home Depot is hosting its first upfront-style retail media pitch to advertisers
When The Home Depot first started building out its retail media network six years ago, using the name “Retail Media+” made sense as it helped...
