In today’s rapidly evolving retail media landscape, advertisers need more than just a snapshot of performance—they need a complete picture.
Home Depot continues to add features to its retail media network
The Home Depot hosted its second InFronts event for brand advertisers on Orange Apron Media, unveiling several new features.
The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive Advertising Bureau (IAB)...
Measurement Transparency Helps to Track Ad Outcomes: The Home Depot’s Zachary Darkow
Advertisers are demanding more evidence that their media spending is driving an outcome, making transparency into cross-platform measurement a greater priority.
What network, agency, and ad tech retail media experts expect in 2025
Retail media networks (RMNs) are expanding beyond retailers’ websites and apps, pushing into connected TV (CTV) and in-store displays. As the industry matures, experts predict...
Incrementality, ROAS, and third-party cookies: How Home Depot overcomes its retail media measurement challenges
Incrementality has always been the holy grail of retail media, said Zach Darkow, senior director, marketing activation and measurement at The Home Depot. But as...
