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ROAS? Nah. The Home Depot's All About ROMO

August 27, 2025

Melanie Babcock, VP of Orange Apron Media, joined AdExchanger Talks podcast to talk ROMO, retail media optimization, and more.

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2025 Changing the Game Awards

August 11, 2025

Melanie Babcock, VP of Orange Apron Media, has been named an honoree for the She Runs It: Changing the Game Awards. 

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15 retail media executives advertisers should know

June 10, 2025

VP of Orange Apron Media, Melanie Babcock, has been named one of Ad Age’s “15 Retail Media Executives Advertisers Should Know.”

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