In today’s rapidly evolving retail media landscape, advertisers need more than just a snapshot of performance—they need a complete picture.
Incrementality, ROAS, and third-party cookies: How Home Depot overcomes its retail media measurement challenges
Incrementality has always been the holy grail of retail media, said Zach Darkow, senior director, marketing activation and measurement at The Home Depot. But as...
'We Have Audiences Grouped by Projects, Which No One Else Has': Home Depot’s Melanie Babcock
Many retailers have set up media networks to sell digital advertising space to brands that want to reach consumers as they shop online. As retailers...
Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
Four months into Google’s Chrome cookie conundrum, the loss of third-party cookies continues to push marketers to pursue alternative channels, like retail media. At least...
Home Depot’s revamped retail media network simplifies campaigns, expands audience, VP says
Yesterday, The Home Depot hosted its first in-person retail media marketing summit, InFronts, where it introduced its revamped retail media network, Orange Apron Media. In...
Why Home Depot is hosting its first upfront-style retail media pitch to advertisers
When The Home Depot first started building out its retail media network six years ago, using the name “Retail Media+” made sense as it helped...
The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars
Despite the continued growth of retail media networks this year — even gas station chain Wawa recently unveiled a new retail media offering, Goose Media...
