To get in front of contractors who need help with their taxes, H&R Block is teaming up with Orange Apron Media, Home Depot’s retail media...
Industry News from an Industry Leader
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The Power of the "Orange Halo Effect"
36%Increase in
Purchase Intent
Orange Apron Media wanted to measure the impact of its co-branding power, also known as the “Orange Halo Effect,” in motivating consumers to make a purchase versus solo-branding using onsite advertising and social.
We've Got People Talking
Home Depot’s Retail Media Chief Puts Suppliers At The Center
In a rapidly evolving retail media landscape, Home Depot is taking a distinctly different approach. While many retailers scramble to launch advertising networks focused primarily...
Measurement Transparency Helps to Track Ad Outcomes: The Home Depot’s Zachary Darkow
Advertisers are demanding more evidence that their media spending is driving an outcome, making transparency into cross-platform measurement a greater priority.
What network, agency, and ad tech retail media experts expect in 2025
Retail media networks (RMNs) are expanding beyond retailers’ websites and apps, pushing into connected TV (CTV) and in-store displays. As the industry matures, experts predict...
Why Home Depot is turning to DIY as its retail media network scales up
Home Depot continues to expand the capabilities of its retail media network as the channel surges amid investment from competitors in the retail vertical and...
Home Depot Launches Self-Service Ads Platform, Orange Access
The Home Depot’s ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot’s...
