Melanie Babcock, VP of Orange Apron Media, has been named an honoree for the She Runs It: Changing the Game Awards.
Industry News from an Industry Leader
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The Power of the "Orange Halo Effect"
36%Increase in
Purchase Intent
Orange Apron Media wanted to measure the impact of its co-branding power, also known as the “Orange Halo Effect,” in motivating consumers to make a purchase versus solo-branding using onsite advertising and social.
We've Got People Talking
Beyond The Aisle: How The Home Depot is Unlocking New Value Through Retail Data Activation
Through our new partnership with Yahoo DSP, brands can now reach The Home Depot’s valuable shopper audience across the open web, even if their products...
Introducing ROMO: A New Standard for Retail Media Measurement
In today’s rapidly evolving retail media landscape, advertisers need more than just a snapshot of performance—they need a complete picture.
15 retail media executives advertisers should know
VP of Orange Apron Media, Melanie Babcock, has been named one of Ad Age’s “15 Retail Media Executives Advertisers Should Know.”
Home Depot continues to add features to its retail media network
The Home Depot hosted its second InFronts event for brand advertisers on Orange Apron Media, unveiling several new features.
The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
The Home Depot is pitching a new acronym: ROMO, or return on marketing objectives, in addition to return on ad spend (ROAS) to help marketers...
