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Frequently Asked Questions
What is Orange Apron Media?
Orange Apron Media is The Home Depot's Retail Media Network that offers personalized advertising and marketing solutions that give unmatched access to the Home Improvement customer.
What is a retail media network?
A retail media network is an advertising platform operated by a retailer that allows advertisers to target consumers directly within the retailer’s ecosystem with first-party shopper data. It allows brands to reach customers while they are shopping or engaging with a retailer's website, mobile app, email channels, partner assets like social networks or in-store experiences.
Learn more about the retail media industry and Orange Apron Media on our Insights page.
What are the benefits of advertising with Orange Apron Media?
Orange Apron Media is a comprehensive media network within The Home Depot ecosystem that allows brands to advertise in relevant and meaningful ways directly to Home Depot customers across various touch points with a focus on measurable, data-driven outcomes.
Learn more About Us.
Is Orange Apron Media part of The Home Depot?
Yes, Orange Apron Media is where the historic strength of The Home Depot’s advertising and publishing services come together to serve as the leading one-stop home improvement retail media source.
Who can use Orange Apron Media?
Advertisers, brands, suppliers, home service providers and media buyers who are looking to advertise through Orange Apron Media’s network to reach unmatched access to the home improvement market. Contact Us to get started.
What types of advertising solutions do you offer?
Orange Apron Media offers a variety of strategic, full-funnel omnichannel solutions personalized to support your business needs. Learn more about Orange Apron Media’s Solutions.
Are there self-service options for advertisers?
Yes, Orange Apron Media offers a self-service platform for advertisers to manage their own campaigns autonomously through Orange Access.
What is Orange Access?
Orange Access is our unified platform that allows advertisers to access our full portfolio of offerings (i.e. onsite advertising, search, video, social, etc.) for Orange Apron Media. Advertisers can leverage these real-time dashboards and export features to better understand how their campaigns are performing, allowing them to make changes or improvements to meet their business needs. Learn more about Orange Access.
How can I get started with advertising my products through Orange Apron Media?
You can advertise with The Home Depot via Orange Apron Media by filling out our contact form to get started.
