31%
In Sponsored Product Campaign's BROAS
30%
Lift in CTR
Opportunity
Increasing search investment drives additional traffic to site for your products, bringing consumers down the funnel resulting in stronger onsite conversion rate and lifts to onsite PLA performance.
Solution
Suppliers that increased investment by 10-20% in Paid Search saw on average a 31% increase in their sponsored product campaign’s BROAS and a 30% lift in CTR.
