+33%
Lift in Brand Favorability
+47%
Lift in Intent to Purchase
2/3
Respondents agree that sponsors are viewed as more premium products
Opportunity
OAM sought to prove the brand impact of our College Gameday Media through showcasing how direct access to this major audience delivers exceptional reach, resonance, reaction, and a game-changer for sponsors.
Solution
- Tap into Channels for distribution with Linear TV, Digital, Audio, Social partners: Meta, Pinterest, Snapchat,TikTok, YouTube
- Offer first Pinterest Premiere Spotlight for CGD OAM
- Partner with Social platforms with customizable brand lift studies to prove advertising effectiveness
- Offer co-branded engaging creative with College Gameday hosts as talent, accessible through THD’s partnership with College Gameday
Results
College Gameday, built by The Home Depot, gives unprecedented access to this highly engaged and passionate audience, with over 200M digital impressions delivered and a reach of +14M people on Meta. Partnering with OAM proves that association with The Home Depot positions advertisers as a more premium product, which enables them to reach high intent audiences and get access to exclusive inventory to deliver both resonance and performance.
