Former Kroger Precision Marketing Executive to drive OAM’s growth across endemic and non-endemic brands
ATLANTA, Aug. 24, 2026 — The Home Depot, the world’s largest home improvement retailer, today announced Christine Foster will join the organization as general manager and vice president of Orange Apron Media, the company’s retail media arm, effective September 8.
In this role, Foster will lead the strategy and growth initiatives for Orange Apron Media. She will oversee OAM’s strategic direction and operations, focusing on accelerating revenue growth and expanding brand partnerships to drive measurable sales impact.
Foster brings 20 years of experience across retail media, digital marketing, content creation and media strategy to The Home Depot. She joins OAM from Kroger Precision Marketing (KPM), where she served as group vice president of commercial strategy and operations. In this role, she led the grocer’s insights, digital advertising sales, incentives and operations teams. Throughout her career, Foster has held increasing leadership positions across agency and enterprise organizations, helping brands connect business strategy with performance marketing, deliver measurable results and drive growth through innovative media solutions.
Foster will report directly to Molly Battin, senior vice president and chief marketing officer of The Home Depot.
“Christine’s deep experience, paired with a proven track record of building high-performing teams and driving measurable growth, makes her the right leader to grow Orange Apron Media into an even more powerful engine for our brand partners. I know her vision and leadership will help us accelerate our strategy and unlock new value for the brands and customers we serve. We are thrilled to welcome her to The Home Depot,” said Molly Battin, chief marketing officer of The Home Depot.
OAM is The Home Depot’s retail media network, connecting brands with home improvement shoppers through advertising opportunities across in-store and online channels. Informed by customer insights from more than 2,300 stores and its e-commerce business, OAM enables brands to engage audiences closer to the point of purchase. Advertisers can work through managed service offerings or Orange Access, OAM’s self-service portal, to execute campaigns across DIY and Pro audiences.
“The Home Depot is one of the most beloved brands in retail deeply rooted in serving both DIY and Pro customers. Orange Apron Media is a powerful retail media engine built on top of that strong foundation,” said Foster. “I look forward to continuing this momentum alongside the talented team—expanding our media capabilities, removing friction for our partners, and delivering impactful, highly relevant experiences for our shoppers.”
Foster has been recognized as a leader in retail media by Retail TouchPoints, Progressive Grocer, Path to Purchase and Ad Age, and serves on several industry advisory boards, including AdMonsters, Path to Purchase and The Trade Desk.
Battin continued, “Orange Apron Media continues to evolve as a powerful growth engine for our suppliers, partners and an expanding range of non-endemic brands, Christine is joining us at just the right time. Her leadership will be invaluable in helping us unlock new opportunities, strengthen our offerings and deliver even greater value for the brands we serve.”
For more information about OAM, visit orangeapronmedia.com.
About Orange Apron Media
Orange Apron Media is The Home Depot’s retail media network, designed to help brands reach customers wherever and however they shop. Built on The Home Depot’s deep customer insights, scale, and omnichannel ecosystem, Orange Apron Media delivers data-driven advertising solutions that connect brands with homeowners and Pros across the full purchase journey—driving measurable impact and long-term growth.
About The Home Depot
The Home Depot is the world’s largest home improvement specialty retailer. At the end of the second quarter, the company operated a total of 2,364 retail stores and over 1,340 SRS locations across all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. The Company employs over 470,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.
